Is Your Web App Putting User Privacy at Risk? Here’s What You Should Know About Web Analytics

Photo by Agence Olloweb on Unsplash

Digital Marketing is a must for grabbing customer attention. In today’s digital age, it is important to understand where your application stands in the market and to take measures to hold your foot and at the same time crawl over and grab more customers. Analytics is one way of retaining customers by understanding their perception of your application.

What is Web Analytics?

Web Analytics is the process of collecting and analysing data using a variety of metrics. The goal is to understand if your UI design is aligned to meet customer expectations and optimise the design to meet the business objectives by making better decisions.

Importance of Web Analytics:

1. Helps improve digital presence.
2. Helps understand how to improve traffic to the site.
3. Helps understand the behavioural pattern of repeat customers to recommend products and get more sales.
4. Helps understand the right placement of crucial sale-intensive features.
5. Helps optimise the site for better SEO ranking.
6. Helps understand the site usage behaviour of users in a geographic region. This can help…